3 LinkedIn Profile customization tips to set you apart from the crowd

UPDATE: Since I first posted this on 1/13/2012, LinkedIn made a lot of profile improvements – both in appearance and functionality. So it’s easier than ever to complete your professional profile! DO IT! Pick an early Sunday morning and get to it.

Q: “But I already have a job, why do I need to bother with LinkedIn?” A: Because first, you want to keep your job, and second, you want to be noticed for better opportunities. There is so much more to LinkedIn than creating a profile. But you have to start with a good foundation. Any groups you may join, any prospects you meet, any networking pals WILL be checking out your LinkedIn profile so it better be up to snuff!

Now here is the article as posted last year:

I already mentioned in my last post that I get a little crazy when I see default URLs and links in Social Media when they could be customized.

So today, I’m addressing how you can customize LinkedIn in 3 basic ways.

1. At the very bottom of your main profile block is your public profile URL.

“My what?” you say …

LinkedIn is primarily for business professionals – shouldn’t your LinkedIn Public Profile URL look professional!

Most default public profile URLs on LinkedIn include some of the same gobbledygook at the end like Facebook default usernames – lots of random numbers after the name…


(I made a random profile choice here – sorry to pick on you, Andrew)

Good news is, you can customize it. And then you’ll be able to place it professionally on your email signature, your business card, and anywhere else it might come in handy!

Andrew could customize his URL to be anything he wants, like:

http://www.linkedin.com/pub/andrewcarroll or

http://www.linkedin.com/pub/andycarroll or

http://www.linkedin.com/pub/rockstarcarrollnot too professional, but maybe he’s a musician! The point is you can make it anything you want as long as it is still available for you to use.

With a short, memorable URL, you can feel confident (and have the room) to place this url on your business card, on your email signature, and more… Then you present more professionally and more social media savvy!

I can’t tell you how many times I have seen even those who call themselves Social Media consultants who have both LinkedIn and Facebook default URLs. Seriously?

So how do you do it?

That’s It! So now, ready to customize some more?

2. It’s just 1, 2, 3 to customize your website names on your LinkedIn profile, too – watch the slide show:

This slideshow requires JavaScript.

MORE??? Of course! How about a badge for your website, blog and more to show off your snazzy new profile?

3. Promote your customized profile by clicking on the blue link that is just below where you went to customize your URL.

Have fun and set your goal this month to complete your LinkedIn profile and get / give some recommendations!

Happy Networking!

Next, Twitter tips…

Categories: Blog, leadership, management, marketing, non-profit, small business, Social Media

Tags: , , , , , , , , , , , , ,

4 replies

  1. Thanks for sharing this, some helpful tips for sure… I manage a team of 12 and will be sharing with them today in our team meeting!

  2. Nice Tip, thanks! I’ve changed it.


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