How to avoid Social Media black holes!

'Would you go gather some firewood, Billy?"
‘Would you go gather some firewood, Billy?”

You start your morning checking for Facebook notifications…

  • A post catches your eye.
  • It has a link.
  • You click on the link.
  • It’s a link to a blog post.
  • You begin to skim the blog, but it’s interesting so you read the whole thing.
  • You decide to comment.
  • You sign up to follow the blog author’s newsletter.
  • Then you decide to share the post you commented on.
  • You open Hootsuite so that you can share it on multiple media and add your own comments.
  • Something on your Facebook wall catches your eye.
  • It’s funny.
  • You open the comment thread to see others’ comments on how funny it is.
  • You just have to share that on your wall.
  • You decide to scan your Facebook news feed since you need to do that anyway “to be truly social.”
  • A post catches your eye…

What was it you were supposed to be doing this morning? Busted! LOL!

Actually, when it comes to Social Media results, you were somewhat on the right track. BUT, and it’s a big BUT, you need to schedule when you do it. The above scenario just ate up 15-30 minutes of your time. And that’s only if you remembered to stop and get to the task at hand! Now you are behind and the stress builds.

This has become a pattern for a lot of us. Avoid those black holes and start some new social media habits!

Schedule short time blocks that are strictly for leisure social media. No guilt attached, just enjoy. Click and wander anywhere.

Schedule separate longer time blocks for strategic awareness building on your social media for your business – and choose the time of day when you are most creative so that you are more interesting with your content.

This may come as a shock, but you may find the best time to break for SoMe is when you typically get burnt out on your regular work – “stuck” as it were. Maybe an unscheduled social media break is just what you need to clear your mind. And when you return to the task that hounded you, you’ll be refreshed and ready to go. Just remember to adjust your schedule to compensate for the stray.

You’d be surprised how much more you’ll get accomplished if you learn to stick to these time blocks. If you start seeing problems with your scheduling, adjust accordingly. But stick to the blocks. You’ll be so much more productive and your social media will show better results.

Most important – to really achieve real results in social media, be truthful and sincere in your content approach and be regular in your frequency. Don’t post just because you should. Post because you have something of value to share with your followers.

What’s your strategy for staying on track?

Share this post with some of your fellow social media addicts … I hope it helps!

Published by

Hania Sudymont Whitfield

Founder | Consultant SMB Smart Marketing, LLC Small Small Business Local, Social, and Email Marketing

5 thoughts on “How to avoid Social Media black holes!”

  1. Guilty as charged, Hania! I did recently start scheduling blocks of time as you recommend and it does help. I have certainly found that if it’s not in my calendar then I don’t treat that time with respect and BOUNDARIES like I should :) Thanks for a great (and timely) post!


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