Maybe You Don’t Know What You Don’t Know About Social Media

Facebook - You're doing it wrong

Food for Thought

If you are still thinking Social Media is “superficial, SO high school, only people with no lives are on Facebook… Who cares if you are having coffee with your BFF. How could Twitter possibly help in marketing a business?”, then here is some food for thought for you.

Each of the major platforms has distinctly separate purposes yet all with the same goal as traditional marketing – exposure. And each integrated into everything you are doing online and in print.

If you try to apply only traditional marketing concepts to social media, you can’t succeed in Social Media. Yes, you heard me right. Can’t.

THINK

There is nothing social about traditional marketing because it began in a world with no broadcast media. Posters, flyers, print ads, barkers… Once Radio and TV came along, traditional marketing methods were still viable and adapted.

But, remember, marketing then was not based on interaction, just flashing product and eliciting emotional response.

There’s the big clue – traditional marketing revolves around PRODUCT and how you should respond to it, not interaction.

Social media revolves around CREATING A RELATIONSHIP between buyer and seller – regardless of the product being sold.

Let me copy and paste that again.

Social media revolves around CREATING A RELATIONSHIP between buyer and seller – regardless of the product being sold.

THINK – again.

Generally, those who are more successful in creating relationships with their customers on social media are generally the same people who have cultivated good relationships in-house. They don’t  shout product or service, they show interest in their customers NEEDS. If your social media posts look just like your print ads, people hate ads, and ads are not appropriate in social situations.

So, clearly you need to learn to do it right!

It’s a party, a hangout, a get-together

I’ve used this analogy before. The bore at these activities is the one who only talks about him/herself or their business and doesn’t listen or let anyone else talk.

Don’t be the bore.

Published by

Hania Sudymont Whitfield

Founder | Consultant SMB Smart Marketing, LLC Small Small Business Local, Social, and Email Marketing

3 thoughts on “Maybe You Don’t Know What You Don’t Know About Social Media”

  1. I love this line: Cocktail party – who’s the one that everyone walks away from? The bore who only talks about him/herself or their business and doesn’t listen or let anyone else talk.

    You’re absolutely right, and I’m just as guilty as the next guy with this one. Once again, you’ve made me see the error of my ways :0)

    Like

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