SMBs, Coach Your Staff Daily for Success

City Market Tourist Info, Savannah, GADo you communicate daily with your staff?

Ever notice how the more successful restaurants have daily meetings with staff before they start their shift?

  • menu changes
  • staff issues
  • maintenance problems
  • staff division of duties and tables

It is critical in the restaurant business for the best possible diner experience to enable a profitable outcome. Management reviews these items BEFORE staff interacts with customers.

So why don’t ALL small businesses follow this practice?

Recently, at a tourist info kiosk in Savannah, Georgia, I overheard the person coming on shift complaining to the leaving shift person: “And again, why do I know nothing about this?”  Lack of communication is always the main complaint in the workplace in a multi-shift business environment. Why? Take a look at the image of this lone kiosk worker – many small businesses have staff that work alone or come on to a shift after management goes home. All too often, changes or necessary updates go unnoticed or unaware. This causes mistakes, unhappy customers, profit loss, and more.

A “Get up to Speed” daily staff session is critical for your success. Weekly meetings are not practical in a multi-shift business. Find the means that works best to communicate regularly. Email, bulletin boards, communications notebook, dry erase board, voice mails, a Facebook Group page, Google Hangout …whatever it takes!

Yes, it takes time and preparation on you or your manager’s part, but would you rather spend that valuable time fixing problems caused by a lack of communication?

Published by

Hania Sudymont Whitfield

Founder | Consultant SMB Smart Marketing, LLC Small Small Business Local, Social, and Email Marketing

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