Hania Whitfield founded Small Business Smart Marketing (formerly Whitfield Consulting), in 2010 specifically to help small businesses improve their online presence, increase sales and encourage repeat/referral business. A retail management, operations, customer service training and merchandising career segued into a position as a Director of Corporate Communications and Affinity Marketing for a small business specialty franchisor. Corporate downsizing led to an entrepreneurial adventure.
Our mission: to make social media marketing, personal branding and direct customer communications a viable business investment, and to help small business owners develop sustainable social media strategies that extend to every employee, business partner and board member.
Based in Metro Atlanta, Georgia, USA, serving clients nationwide.
With decades of management, operations and marketing experience across a range of independent, franchise and specialty retailers and local and national non-profits, Hania Whitfield also brings the corporate experience of working with franchisees in building their business and participating in affinity marketing.
Twitter Handle: @bizcommunicator
Hania is also an entertaining and informative speaker on Social Media and Email Marketing for Small Businesses and Non-Profit Organizations.
Hania has an extensive background in retail marketing and operations – small independent and franchise specialty retailers to specialty department stores since the mid-1970s.
Recognizing the frustration of small business owners and non-profit leaders in the realm of email and social media marketing, she started her own consultancy focusing on setup, coaching, consulting and training and is building a staff to support her growing business.
She is also honored to continue to acquire non-profit experience by serving as Marketing Director on the Executive Board of Friends of Mabry Park and as a Boy Scouts Committee Member and an occasional marketing board advisor.
Hania is working on her first book for small business – TBA
Consulting, Business development, email / social media marketing, content creation, education, professional speaking, business writing, editing.
Hania Whitfield is also a wife and mother to a teenage son, on the Executive Board of Directors, Marketing for Friends of Mabry Park, Inc, active in politics and the community, a business addict and blogger, editor, desktop publisher, crafts hobbyist, movie addict, plant and garden enthusiast, loves to hike in the beautiful North Georgia Mountains, avid business reader as well as for pleasure, and dabbler in feng shui and interior decorating.