We’ve been doing it wrong?
Apparently we didn’t know we were doing Social Media wrong because Facebook has decided we need even more filtering of our news feed.
And all this time we thought Social Media was… hmm, how do you call it? Social???
But according to Facebook’s latest algorithm changes in process… social is supposed to be about what’s popular.
That’s right, the latest changes in Facebook algorithms to bleed out in the near future will pretty much make it close to impossible to hold sincere engagement with others if you want them to actually see your posts. So Facebook is redefining social to mean fake “engagement based on trending topics” because THEY deem trending topics to be more what EVERYONE wants to see.
“Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them.”
“One way we show timely content higher up in News Feed is to show people stories about things that are trending as soon as they occur, so you can immediately know what your friends or favorite pages are saying about the stories of the day. “
What this really means is they want to be able to ensure those using ads to promote posts will have better success. Not that there’s anything wrong with that. They do have to make money to support Facebook operations, and those doing ad-spends do deserve results. What bothers me is Facebook’s BS’ing process for the users.
High School all over again
Remember the down side of high school years? If you weren’t wearing the latest fashions, listening to the top 40 radio stations, seeing the right movies and tv shows, liking the right members of the opposite sex, and just plain popular, you were pretty much invisible, right? Well guess what? It’s baa-aaaaccckkk – courtesy of Facebook who for years has been asking Facebook page users “what have you been up to?” and Facebook profiles users “what’s on your mind?” But now, they are saying to us that “Nobody Cares” unless it’s trending!
Come on, Facebook, do your stockholders a favor and be up front about being a business and not just an online social hangout.
Hmmmmmmmm. So how does this new algorithm work now?
Ok, so let’s see now. According to the newest tools that assist in competing with these new algorithms (i.e., robots browsing for fake engagement), you are to:
- Check what’s trending
- Somehow attach your messaging to be congruent with a trending topic.
- And better still, pick a quote meme to hang your tag to.
In other words, completely lose your personal or professional identity and follow the pack.
And your rankings will soar!
Hahahaha. Oh, wait a minute, they are serious?!
Facebook says I was wrong now
Geez, I am so sorry that i have been blogging for years about the necessity of sincerity of engagement to be successful in social media. And I am sorry to have led you astray sharing article upon article and discussions of audience barometers based on sincerity of engagement.
And my seminars on how Social Media is NOT just all about Justin Bieber and pop trending topics? All moot.
Oh, Facebook won’t say it out loud, but if they are creating algorithms to search for posts that discuss primarily trending topics means if you don’t include said topics in your posts, well…you’re screwed. Sorry folks, nobody cares what you are doing anymore, unless you are spending all your time on trending topics.
Looks like you doubting Thomases were right. Facebook is for mindless chatter after all.
Google Plus is looking better every day.