Email Marketing is more important than ever!
Staying front of mind with current customers is key to repeat/referral business.
Email marketing is very effective when integrated with your Social Media marketing. The advantage of email marketing is the ability to be more direct in your messaging since subscribers are already familiar with your business. Too often, the focus is on bringing in the new customers and not cultivating new business through existing customers. Repeat/referral business is your meat and potatoes of business, and email marketing keeps you front of mind with your direct audience.
If you should choose to do Email Marketing, the following menu is a summary of options available from SMB Smart Marketing.
New Account Set Up Services
- List upload and segmentation
- Set email display and signature information
- Creation of website sign-up link and form on website
- Creation of change of interest/update profile emails
- Creation of “forward to a friend” email
- Creation of welcome letter for new registrants
Template Creation and Branding
- Selection of appropriate template(s)
- Customization of selected email campaign formats using client’s
- Color scheme, branding, logos, and URLs.
Campaign Execution Coaching
- Email content development, including subject line
- Permission reminder
- Image loading and resizing
- Email scheduling and sending
Additional work/job specific – varies depending on total hours
- Reporting analysis (opens, bounces, unsubscribes)
- Campaign modifications
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Learn more about Constant Contact for your small business or non-profit!
For more information on Constant Contact and other marketing services, please contact SMB Smart Marketing