More frequently, small business owners ask why I am a Google Plus proponent. They ask “…of everyone I ask – no one is on Google+ so why should I bother with it?”
I have previously blogged about this, but it bears repeating. Google Plus is GOLDEN for SMBs!
Don’t take too much stock in articles written by Google+ crapehangers. The majority naysayers are non-participants and/or superficially informed – or just copycat blogging.
If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.
Get over the social media stereotype
Take note of the lack of pu$h for boo$ting or promoting your po$ts on Google Plus. Why? Because Google Plus wants your content, not your money. By having Google+, Google has a social media platform providing data they can’t get glean from website content.They want pure, unadulterated, and accessible source content.
Google Plus will grow.
Consider the beauty of a platform that showcases and integrates your content so well you WANT to participate. The more you use Google Plus, the more you’ll also want to use many Google apps and tools because of the convenience created by the integration.
As a business, remaining active on Facebook is essential because it is like the old yellow pages. In pre-social media days, your business had to be listed in the yellow pages or you “didn’t exist.” And as long as Facebook is still the go-to for users looking up a business, you must remain there.
Google Plus and YouTube
Have you noticed how anxious Facebook now is to get you to upload your video shares directly to Facebook? They have promised a 30% higher visibility if you do. They realize that VIDEO is the new mode for social media – especially for business. Who currently OWNS video? YouTube. Who owns YouTube? Google. What is the #2 Search Engine in the world? YouTube. What’s the easiest way to share, repurpose, embed your videos? YouTube.
So, help me with this. You should want to upload directly to Facebook for the chance at a 30% boost in visibility in a follower limited Facebook news feed (which you could pay pennies to boost anyway)? In exchange, it will cost you dearly in search capability. And what about your YouTube Channel and subscribers, not to mention the limitations on repurposing that video!
And Google+ has made it exceptionally easy to repurpose YouTube videos on their platform. The more you use Google, the more content and use information they have to improve their search engine algorithms. Therefore, they want to keep you and make you happy.
Take advantage of this opportunity
- Claim your business on Google Local Business and complete your Google+ Profile!
- Add a cover photo reflecting your business personality and logo.
- Complete your About Page
- Upload photos of your storefront, your business in action, your products, your events, your staff, etc.,
And hey, while you’re there, why not take a shot at engaging with some of those supposedly non-existent G+ users? ;)