- THEY said Social Media was FREE!
- THEY said it wouldn’t take more than a few minutes a day!
You’ve signed up on Social Media, but now you feel like a deer in headlights. You begin to realize you have taken on a part-time job that you have no idea how to perform.
High stress and lost valuable time that you already didn’t have.
But the ROI?
Huge – if you go about it the right way!
What have you gotten yourself into?! Calm down, here’s how to think about Social Media in realistic terms…
First get out of panic mode
Your accounts aren’t going to EXPLODE if you have to take a little time to get your feet wet before diving in.
Remember when you got your first desktop? Learning how to use the software, setting up your email, searching the internet… all seemingly insurmountable tasks, yet you don’t even think about doing all those things now, right? Same thing with Social Media.
Second… some foundation rules.
You’re going to hear or read a lot of “you have to do this!” and “you have to do that!” I’m here to tell you that no, you don’t. Not until you know what you are doing and are comfortable doing it.
Stick to the basics and don’t try to learn / do it all at once or you’ll wind up quitting out of frustration.
(This is all directed at freshman in Social Media, so you graduates, please don’t comment that I’m leaving out how to get followers, how to increase visits, how to optimize SEO, and so on and so on… I am talking to those people rocking in the corner sucking their thumbs terrified to turn on their desktops because they tried to master social media all at once. Leave ’em alone! They’ll get there soon enough!)
Now back to you newbies…
Stick with The Big 3 – Facebook, LinkedIn and Twitter – because those are the must have social media!
Beginner’s Rule #1: As a newbie, I wouldn’t recommend linking your accounts.
What is linking?
There are tools in the Big 3 that allow you to link (connect) your accounts so that such as when you post a tweet in Facebook, you’ll be simultaneously posting on Twitter, etc… Same goes for Twitter and LinkedIn, LinkedIn updates posting to Twitter, you get the picture. Enough linking already!!!
Why not? Wouldn’t it be more efficient?
NO. Because until you get a feel for the tone and heartbeat of each of them, you won’t know which posts will attract the corresponding audience.
Some people think it’s important just to get something out there and everywhere. WRONG. Eventually, that just begins to resemble spam. No one likes to open their page and see multiple streams consisting of just YOUR posts of mindless rambling.
In addition, if you don’t really know what you are doing, you may wind up posting the same thing several times on one account when you start using tools like Tweetdeck and Hootsuite. Then you wind up looking like you just don’t know what you are doing. Because actually, you don’t.
So, spend some time looking at what others in your industry are doing on their pages. Get a book or two on Social Media Marketing. Likeable Social Media by Dave Kerpen and Social Media 101 by Chris Brogan – among others… and start playing around with it all!
And tune in to my next post (that’ll make me get writing!) to learn more about how to go gently into the Social Media world of increasing customer response and traffic!