Here is yet another conversation with my husband over how-to-use his Facebook business page…!
Note: I’m the spouse here . . . so, of course, what do I know!? But, believe me, I can and do coach clients very successfully on these same issues – Really! :)
Hubby: Why can’t I get my blog post to show up on my business page? I clicked SHARE!
Me: You clicked on the share link at the bottom of the post again, didn’t you?
Hubby: Well, YEEEAH. I wanted to SHARE my post.
Me: Try to think like your blog followers… They read your post, get to the bottom and want to share, so conveniently the share button FOR THEM is at the bottom of the post so they can share your post to their page.
Hubby: But, I AM SHARING.
Me: No, you want to post an update. It’s different.
Hubby: Facebook is B—S—! There’s nothing intuitive about it!
Me: I never said there was.
Hubby: (clicking over to home page) Why is the post I shared from George Takei showing up twice in the feed?
Me: Because you follow George Takei. That is the post you shared to your page, so you see his post and your post.
Hubby: But I don’t want my followers to think I’m an idiot with this showing up twice on my page.
Me: Your follower feeds differ from yours. They see the posts of those pages they follow. Let’s go over the difference between “Home” and your “Timeline.” AGAIN!
Hubby: (clicking back to his business page timeline) It’s only on this page once. What happened to the other one?
Me: (deep SIGH – remember this is my spouse I am helping)
Hubby: So I’m on my home page.
Me: No, this is your timeline. Click “Home” to go to your home page.
Hubby: (he clicks home) This is my news feed.
Me: Technically, yes, but Facebook changed the name to HOME a long while back. Think of it as your “Home Dashboard.”
Hubby: Dashboard? But that’s not where I post my stuff!
Me: You actually can post on either page. “HOME” is where you should be living when you visit Facebook.
Hubby: I don’t care about all that stuff. I just want to make sure my followers are seeing my stuff.
Me: So much for the “SOCIAL” aspect of social media . . .
Hubby: (he gives me “the look”)
Me: Let’s go back to the cocktail party analogy. Do you want to be the person everyone is running away from or the one with whom they like to ENGAGE? ENGAGEMENT is social. ENGAGEMENT is how people will notice you – not so much your posts! Yes, you need to post your updates, too, but ENGAGEMENT is SOCIAL. It’s how people get to know you. Then they can go visit your page and learn more.
Hubby: All I want to know is how to make sure that what I post shows up right!
Me: I think I’ll go find a cocktail party.
Note: I do give him credit for actually trying to learn – FINALLY :-)