The ONLY reason I haven’t deleted my Facebook accounts – personal and biz – is to stay in touch with the many friends and followers I value who simply aren’t anywhere else on Social Media. (Secretly I wish they’d leave Facebook so I could, too.)
But, I am no longer wasting my time there trying to cultivate more followers.
I have been on Social Media since 2008 and have spent as much time analyzing its use as I have using it.
It all boils down to the WHY of using a social media platform. I think I speak for many in this simple breakdown . . .
For Personal UX, we want:
- social experience
- and the ability to consistently view who and what we choose to follow
For Small Business UX, we want:
Shall we all agree we are no longer experiencing the above on Facebook? All together now, say YES.
Where can we honestly have the Social UX promised? Facebook is becoming like Network TV – monetization is their sole driver. Foolishly, they are forgetting they need loyal fans to keep that s— up.
And Instagram is just an ego extension of Facebook. Foursquare is a chore and results shy. Tumblr and StumbleUpon and other discovery engines will soon funnel down to those that provide the best SmartPhone UX whoever that will be… Maybe FlipBoard?
The tide in Social Media is turning into a SmartPhone technology tsunami which is the catalyst for the change in texture of Social Media.
Where am I going?
Google+ and all associated Google products (YouTube, Drive, Photos,….)
The word is Google+ will oust Facebook in usage by May 2016, i.e., Spring-Summer 2016. No one believes this (that is, of those who haven’t tried G+ yet), but I would bet on it. Amazing freaking platform. I feel like I have just scratched the surface.
And where else am I staying?
LinkedIn, Twitter, Pinterest
While I am a little worried about LI and Twitter (they are experiencing some growing pains), I believe they will sustain powerfully and successfully. And Pinterest? Still far more powerful than it is given credit. I like to see the forest for the trees and look to the future in making these assessments. Yes, these are my professional and personal opinions – take ‘em or leave ‘em, but pay attention.
Notice I am not recommending you go or stay anywhere. If any platform is producing results for you, it would be folly to leave. But, if you are a small business, pay close attention to your future insights.
- are you new likes producing engagement?
- are you having to boost and promote more frequently due to poor reach that is becoming poorer…?
- are you noticing you have to be more mainstream in your posts to keep/gain visibility? (in other words, George Takei style posting?)
I’d love to see what you are up to on Google+. Leave your G+ URL in the comments and I’ll follow. My personal profile is https://plus.google.com/+HaniaWhitfield/ and my page is https://plus.google.com/+Smbsmartmarketing2010/
I have also just started a Google+ community for small business owners to post questions and comments on small business marketing. No commitments, no fees, just helping and sharing as peers.
Ask to join http://bit.ly/SMBSmartMarketingTalk .
See ya there!