When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:
First of all, statistics tell us that’s not true.
Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are ON social media.
Oh, sure…, they’ll TELL you they aren’t on social media, but what that translates to is THEY ARE AFRAID you will put them in charge of your business page.
At their next review, explain that in this age of digital marketing, social media marketing contribution is now a job requirement for all new hires. And for existing employees, reviews will include evaluations of their individual contribution to your social media efforts.
GUILT IS A TERRIBLE MOTIVATOR
Yeah, yeah, I know the guilt seeps in… You tell me you are a lousy example of social media business participation so you figure you can’t ask them to do what you don’t do. Wrong!
- Since when do you know how to do everything your staff knows how to do?
Their contribution is IMAGES, anecdotes, and testimonials
They won’t use their data, add an app, or use their SmartPhone.
Starting on the most basic level, they will take candid photos of your business in action, customer testimonials, anything that reflects your business success. You should also provide a store notebook to jot down anecdotal material for your social media content.
BUY a digital camera for the store or business, and leave it readily accessible to staff. They can virtually begin contributing to your social media marketing as soon as you brief them on camera use and care.
- Yes, you need protocols for what is/isn’t appropriate to photograph and how often.
- Yes, you need to set up a Dropbox, Google Photos (which is cool because of enhancement features), or other cloud account folder for your photos.
- Yes, you will be responsible for transferring those images from the camera to your computer via the included USB cable to the Dropbox or whatever folder.
- Yes, you or your trusty admin whom you have given shared access to your cloud folder will then have to share them to your Social Media page(s).
But, other than that, that’s IT! Any and every person on the staff should be allowed to have some fun with the camera catching some on-the-floor moments which can lead to bigger and better participation. YouTube is your next goal.
Just one candid photo per week can mean a boost to your Social Media stats.
Here’s hoping you aim higher.
Fans are more likely to follow
…if they get the feeling they know you and your business. That’s what the photos provide – an inside look.
Now go buy a darn digital camera.
You can get them for less than $200. Or, spend a little more and it will come with wi-fi for easy transfer. It’s a business deduction – a marketing expense!