Bear with me on this slightly sarcastic post – it actually does lead somewhere in regard to business!
Whether you realize it or not… customer service is part of marketing for your business, so here is my example of a vendor’s marketing department not paying attention to important basics.
My beef is with the Quaker Oats package recipe instructions.
Note in the image above the serving sizes for Stove Top style cooking – 1, 4, 28, 56!
Not exactly the logical progression I sought. Remember, the serving sizes posted are for side servings. My fam likes a BOWL of grits. And my ever-growing 16 yo son, 6’1″, 195 lbs, likes a BIG bowl. So somewhere between 4 and 28 servings is what I was looking for.
SO why am I posting about Quaker Oats Grits Recipe serving sizes?
- It’s about knowing your customer.
- Knowing who you are marketing to.
- Considering the use of your product.
- Providing said use in a consumer friendly manner.
As I have mentioned in a previous post, I don’t do math – school was over a long time ago! And especially at 6:30 in the morning, my brain is waiting for the coffee and carbs to kick in, not ready to calculate how much I need to cook for 3 cereal bowls-full of grits. I don’t mind some leftovers, but seriously?
So, Quaker Oats, unless your consumer is the Church volunteer breakfast cook or the local Homeless Shelter, WHO EVEN OWNS A FOUR GALLON POT to make 56 servings of grits! And just how old is this recipe chart?
This is about:
- knowing your customer,
- understanding your customer’s needs, and YES, the user-friendliness of a product is part of marketing!
- and marketing to the right customer – make up your mind, Quaker Oats, is this product for singles, families, or the ARMY?
And it’s not just Quaker...How many times have you had to search all over a pasta box to find the instructions to just cook the noodles!@%(*&$! No, they have to fill the packaging with suggested recipes and somewhere in a tiny little hidden spot are size 8 font instructions for how long to just cook the noodles!
That’s my rant of the day… ;)
P.S. Yes, I can tell it’s pretty much a 4:1 ratio – but again, I don’t want to have to do the math! And the Southern way is to substitute 1 part water with milk – creamier…better tasting… mmm. But I digress :)