3 Ways to Shine on Twitter :-)

I’m @bizcommunicator on Twitter and I’ve been thinking a lot about tweets. It’s amazing how altruistic tweeters are. I truly don’t think twitter would be so successful if people were solely mercenary.

I like the personal touch and do all my own tweets and replies.  I have to admit that now that I have over 400 followers, I am having a hard time keeping up with thanking all of them for following me, but I try because I really like taking the time to look at their pages to see what they are about and RT a tweet of theirs.

Thought I’d share a little of my own observations as to what seems to make people get more followers on Twitter (organically – not through software).


Be genuine. Remember people can see right through self promotion. Yes, you want to show that you know your stuff, but do it by helping, sharing your knowledge, answering questions, and being all about them in your tweets.

I heard a Constant Contact webinar discuss how a good ration is 5:1. Five tweets that help others to 1 tweet promoting your business. When you think about it, if you are helping others with your experience and knowledge, you ARE promoting yourself and your credibility.

Visit those you follow frequently and ask them questions. Remember, you probably chose to follow them because they can help YOU in some way. So, there’s a lot of really valuable stuff on their pages! Learn from them, and RT, too!

@@@@@ a lot! Talk to your followers. And do it publicly. Nobody sees a DM but your sendee. If your message to a tweeter can benefit others, send it as an @ not a DM and everyone benefits. It also shows that you care about helping others and are a real person.

Enjoy Twitter. Don’t treat it like a job because that will show through to your followers.  I don’t know about you, but I’m having a ball with it! If you wouldn’t enjoy your own tweets, why would anyone else?

5 Ways to Save Money Hiring the Unemployed

Have you been hiring cheap because you are afraid to hire better?

Are you afraid that those better qualified will leave when something better comes along?

Are you settling for less qualified labor just to save money?

HUH?  Are you NUTS? The job applicant pool is incredibly better than ever due to the many layoffs and forced retirements.

Yes, they are used to higher wages than you may normally be able to afford, but with only 6 month of unemployment insurance in most cases, these highly qualified people need jobs, too, and are willing to accept less, even far less in some cases.

Even better, many are unwilling to go back to the corporate world and would love to work at a smaller business – less stress, more casual atmosphere, and many other attractive  attributes are common to small business.

In addition, you can potentially save on office space and equipment since many corporate refugees have well equipped home offices and could work from home for you.

Just think, hiring better… hmmm. What a load off your mind. Sit back and imagine these 5 results of hiring better qualified staff …

  1. You’ll be less stressed with a qualified staff that can be empowered and trusted to make decisions within your guidelines.
  2. You’ll have HAPPY customers because they don’t have to wait until someone can “ask the owner/manager” before they can solve the problem.
  3. You’ll spend less time training a staff that not only could easily assimilate the duties of your business, but also can help your business grow because of their experience and know how.
  4. You’ll save money in terms of productivity with a staff that has OFFICE computer skills, social media savvy, operations knowledge, accounting skills, and more.
  5. And last but not least … OMG – Yes, these higher qualified people will attract more customers because they actually have excellent PEOPLE SKILLS!!!

Worst case scenario, even if they only work 1 year because they later find a much higher level position, think of how much they could up-level your business in just that one year…

Why, oh why, aren’t you taking advantage of all these skilled workers who are struggling to find work???

“You miss 100% of the shots you never take.” Focus on Where You Want to Go

Wayne Gretzky“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

“You miss 100% of the shots you never take.”

~ both great quotes from  Wayne Gretzky

I have these quotes on my office wall reminding me it isn’t really about change, it’s about GROWTH.

If you only concentrate on what is, you get more of what is. If you focus on where you want to go – to go where the puck is going to be – you will move forward. In other words, if you are focused on existing problems, you aren’t open to creating new and better strategies and solutions.

Where do you want to go next?

UPDATE FEB 2014: Watching the USA beat Russia in the Sochi Olympics renewed the inspiration from these quotes. As time has passed, my business has grown more successful because I am keeping my eye on where the puck is going to be…

 UPDATE: Oct. 2012
I originally posted this blogpost 1 week after I was laid off my job. I’m proud to say that since then, I have explored – a lot – and focused on where I wanted to be… and won! It’s been over 2 years now, and some of it was really rough, but I have a business of my own now. While continuing to apply for a new position in Communications and Marketing, I couldn’t help but recognize that many of my peers were having little to no success in the same situation of job hunting. It was the first time in my career years that I had applied with no response, or occasionally, rejection. The glut of applicants – many far younger and less experienced, were winning out because  it is assumed boomers, like me, are often considered too experienced and therefore less likely to accept a lower salary or less likely to stay when a better position might come along.

It is easy to get discouraged, but blogging and social media kept me engaged and enthusiastic about possibilities! My experience working with SMBs and NPOs gave me the confidence to provide these same services on my own. I have a long way to go to meet the salary I am accustomed to, but the benefits of working for myself, on my schedule, from a home office and being available for my family, I feel fortunate I was pushed to take all the shots to succeed on my own.

Can’t wait to see what the future brings…!

Please STOP Yelling “Hello” At Me as I Walk in the Store.

English: View of interior of the A. E. Lathrop...
English: View of interior of the A. E. Lathrop Drug Store in Simsbury, Connecticut, sometime from 1901 to 1907. (Photo credit: Wikipedia)

Who’s with me on this?

Please STOP yelling “hello” at me as I walk in the door of a store.

i understand it is PC, but I hate it.

Scene: I walk in the door of my local CVS and from some remote aisle, someone shouts “hello” at me.

There is no one in sight – who said that? By the time I figure out where they are, the “moment” is gone. You walk on feeling a little foolish for taking the time to seek the indifferent source.

Corporate made them do it

Corporate states “make sure to greet every customer within 5 milliseconds of walking in the door” or some such nonsense.  A shout out from 20 feet away is not a greeting.

Yes, it’s nice to greet people who enter your store, but how about you wait until they can see ya?!