What does customer service have to do with marketing? Just everything! Think about the traditional marketing ads that get your attention. They address a need. They pique curiosity. They elicit an emotional response. Aren’t you doing the same thing as… Read More ›
Tag Archive for ‘small business owners’
Why did you choose the same word – LIKE – on business pages for becoming a fan AND for giving approval to a post?
Sorry, Ruby Tuesdays, but when you opened a store in 2004 in a rural area of North Georgia, you had a tough time hiring good people… Here’s my TRUE story of a customer service comedy of errors I experienced at Ruby Tuesdays and the mall food court.
Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT . . .
One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule. . .